Our Services: Green Design
Sustainable design and marketing
At Chix Creative, we want to build your brand and business in the most environmentally- and socially-responsible way possible. We advocate “going green” and embody it in our personal and work lives.
Let us help incorporate our green philosophy into your business initiatives
After all, our commitment to a healthier, happier planet differentiates us from many other agencies.
Here are a few questions we get asked often about our way of “green” working.
Q: Is “going green” just about using less paper?
A: Yes and no. Of course, if you have a business goal that requires using paper, we will meet this goal. What’s different about us is that we will consider what kind of paper and discuss eco-friendly options. Also, if it makes more sense to achieve the initiative electronically — for example, an e-mail campaign vs. direct mail — we will discuss those options with you. We want you to be successful, and we believe business success and doing good for the environment can go hand-in-hand.
Q: How do you “go green” with the materials you use?
A: First and foremost, we make sure that whatever we do is sustainable. For instance, if we’re creating promotional t-shirts, we will select sustainable fibers or organic cotton, and may choose soy inks that are non-toxic to the environment. Products packaging can be innovative and yet sustainable, in that people could reuse, recycle, or compost it.
Most agencies do not discuss with their clients the materials used. They often just go with the “standard” option, without considering alternatives. We discuss material usage with you and help encourage a shift toward sustainable solutions for your business needs.
Q: If “going green” is not just about paper and materials, what else is it about?
A: “Going green” is an overall philosophy. It influences the causes we promote and the messages we communicate when building your brand. We use green materials, but to promote positive change, we also work to craft ideas and messages that resonate with target audiences and have much more communicative power than the materials we choose. We work with you to create brand messaging that aligns with this philosophy.
Q: What is “green design” and can that also be “good” design?
A: Green graphic design is all about using this power of design to emphasize the importance of eco-friendly, sustainable solutions. With an image, we can represent what a brand stands for while communicating positive messages. To help your business succeed, we want the look-and-feel of your brand to be not only aesthetically superior, but also socially and ecologically conscious. When we do design for your brand, it will not only be great by industry standards, but it will also incorporate green thinking.
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